Course Overview
This course equips Marketing professionals with the skills to leverage Google AI tools, including Google Workspace with Gemini, NotebookLM Enterprise and Gemini Enterprise. You'll learn to create engaging campaign content, optimize marketing copy with Gemini Gems for better engagement, synthesize market research for strategy, and automate routine campaign management tasks. Implement AI-driven solutions effectively and ethically to streamline marketing operations.
Who should attend
- Marketing Managers
- Digital Marketing Specialists
- Content Creators
- Brand Managers
- Social Media Managers
Prerequisites
- Basic Google Apps familiarity, Google Workspace skills, Gemini familiarity, basic NotebookLM skills, basic Gemini Enterprise knowledge and skills, Marketing campaign lifecycle knowledge, Brand voice and guidelines familiarity
Course Objectives
Core Modules:
- Utilize the core features of Google Workspace with Gemini to accelerate content creation, refine messaging, and brainstorm campaign ideas.
- Leverage NotebookLM Enterprise to securely query and synthesize information from brand guidelines and market research for grounded content ideas and consistent briefs.
- Apply specialized AI agents with Gemini Enterprise to synthesize data and automate workflows that solve diverse and creative challenges.
Appendix (optional):
- Apply advanced Gemini capabilities (Gems) to develop highly customized campaigns and content strategies integrated with brand elements and customer insights.
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